One of the page ranking metrics – Page Authority – is a metric that was developed by Moz to predict the potential of any page. If you are a beginner at SEO, and are looking to get your pages to rank on SERPs, then you need to improve your pages’ authority. How can you do it? You will get all the answers – from the definition to factors on which Page Authority depends on.
What Is Page Authority In SEO?
When it comes to calculation of a page’s authority, the metric is measured similar to how Domain Authority is measured. But, this happens at an individual page level. This is done based on the web index and includes – link counts and other important factors.
So, this metric will fluctuate based on the data being fed to the machine learning algorithm that calculates these metrics.
As stated by Moz, the page authority of any page must not be used as an “absolute value to score the page”, instead it should be used to compare it with other pages.
How do they calculate the page authority score?
Any webpages metric is scored n a 100-point scale – similar to how DA if scored. So, if your page’s PA is between 20-30, you have a good chance that you can grow that page more in comparison to the pages with 70-80 PA.
What is a good page Authority?
In laymen terms, a good PA is the one that allows us to rank higher in the SERPs. Right? Because of the way this metric is calculated, Moz suggests us to use it as more of a comparative tool instead of a scorecard of your webpage. Technically, as it is a comparative tool, there isn’t a good or bad score when it comes to PA.
How is Page Authority Different from Domain Authority?
It is simple – when your entire domain’s or subdomain’s strength is measured, it is called its Domain Authority. Whereas when it comes to the ranking strength of a single page, it is called the Page Authority.
Both the metrics might be different when it comes to the domain or page factor, but they are more alike than they are different as they are calculated using the same method.
How can you check your webpage’s authority?
There are several tools online which can be used to find the PA of any of your page. Moz’s MozBar is the most trusted tool out there.
How can you influence page authority?
You cannot influence the metric for your page directly, it is quite difficult to do that. Why is it difficult? For one, it is a holistic score so it measures the rank according to the overall structure. And second, it is made of an aggregate of metrics, out of which every one of them, impact on the score.
Moz mentions in its blog about PA and DA, that is was intentional to keep things this way. This is because Google takes a lot of factors into consideration when it comes to page ranking, and that is why PA must also incorporate various such factors as well!
So how do you do it? The most sensible way would be to improve the page’s link profile. To improve your link profile you need to have external links from pages of high authority. The more link support your page has, the more it will grow!
Now you know that if you see changes or fluctuations in your page authority score than it is because of either your poor link profile or the latest update by Moz.
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