Have you started a new blog or website? If so you must be looking for some On-Page SEO tips to have your website rank higher on the search engine. When I started my blog, I was a novice and didn’t know much about the terms and techniques. So, I had researched, asked around, learned a lot about Search Engine Optimization and have optimized my site.
There is no limit to what you can do for a site to have a good reputation in the online world, working on the On-site techniques is merely the first step. It is the process of you optimizing your site with various front-end and back-end components. You do it because you want to get your site to the top in the search engine results page and hence get traffic. There are various components of one page SEO which include, but are not limited to, site architecture, content elements, and more.
On-Page SEO Definition
If you ask any SEO expert about the literal definition of on-page, they would say that it is a practice that we all use t optimize our webpages so as to get higher ranks in search engines. What is the goal of doing so? Gaining organic traffic on our site.
But, when you hear the terms “optimize”, “higher ranks”, “organic traffic”, it might be a little confusing. Not everyone has masters in the terminology, right? So what does this optimization include? The majority will advise you to work on your title tags, meta description, keywords, quality content, etc. The tips might be helpful, but the technique is a little outdated.
In this article, we will discuss all of the techniques that you must know and work on for your website. This will include the best practices of SEO, best on-page techniques, what strategies you can apply, factors of on-page optimization.
Importance of On-Page SEO
All the elements that you can control on your website come under on-site. Only working on your content and not taking the technical aspects into consideration will not help you rank for your desired search queries. Focusing on your on-page techniques will increase your chance to get a better reputation and off-page strategies will also thrive. Why is your off-page SEO connected to on-page? Because no one will want to connect or link with a bad site with bad design and poor content. So, make your site look good, write the best and valuable articles and get better chances to get better backlinks.
What’s more? There are a lot of benefits of working on the front-end part of your site. Optimizing your webpages will not only attract visitors but will also help in conversion. It is also good for the crawlers, to let them know who you are and why you deserve to be at the top.
To get the best results, you must balance the technical and SEO parts of the website. And you must never forget that you are doing what you are doing for real humans. So, the priority should be presenting them with an amazing product instead of a failed product created to earn money.
On-Page SEO Techniques/Best Practices
As I mentioned, there are various practices in the on-page part of the SEO which are important to do to rank any site. In this section will talk about the strategies that will help you rank your website.
– Checklist & Strategy
When you think about on-page, there are a number of things that come in mind – content, images, URL, meta description. But that is not all that is involved in the On-page part of the optimization process.
Here is the checklist:
- SEO Audit of your site with a thorough check of the site architecture
- Update any bad URLs, page titles, meta descriptions which do not incorporate your targeted keywords
- Define your audience if you haven’t done so yet
- Track keywords and topics for each page of your site
- Include visual content on each page. It may include images, videos, infographics, or gifs
- Link your pages together with internal links
- Optimize the overall structure for the conversion of visitors
If we are talking about the best techniques, then let me take you on a tour explaining each one of them.
When you go for a perfect website, there are various elements that you must take care of and make sure you don’t miss them
- Page content that is high quality with no errors
- Page titles with the best target keywords
- Meta descriptions that would include some of your best keywords
- Image alt-text
- Structured markup
- Page URLs
- Internal and outbound links
- Mobile responsiveness of the site
- Site speed on both mobile and desktop
Those who are just starting their websites must take care of the content they are going to add on the website. The text that you write must be original, with zero errors, and grammatically correct. You can incorporate both short and long-tail keywords according to their relevancy. The content must be engaging and must have visual content that matches the text.
Remember that you are writing for a real audience, so use the most human words possible. In short, write something that people will like and share with their contacts which in turn will improve the organic traffic of your site.
While maintaining a user-friendly tone, add your focus keywords in the content too. You can target those keywords in your meta tags, title tags, headings, descriptions. Using the keywords correctly will directly affect your visibility in the search engine. Make sure to target the keywords that have search volume. In short, perform the keyword search very carefully.
There are many ways you can include images on your pages that will benefit the user experience and will also help your SEO strategy. The featured image must describe your article properly in a short sentence with a background image. In the other images that you use to go with the text, you should make your top target keywords as the alt text and create descriptive titles for them.
Why alt tags are important? It gives Google an indication of the description of your image. To make sure that the images rank for your targeted audience, they must have the best target keywords in the alt-text. Avoid keyword stuffing at all cost.
Now, coming to the visual part – the images must be high quality but not large in size or else it would make the page loading speed slower. Make the images engaging and easy to take-in.
Title of the content
The best practices for any page title:
- Make sure the content is under 64 characters. Any longer, the words in your title will be cut off in the SERP.
- Again, don’t stuff the title with keywords, use one main keyword phrase. The appearance of the title must be clear and understandable.
- Title must always be relevant to the page to attract the right audience.
- All capital letters must be avoided; however, you can use one or two words in capitals to draw attention.
These are also known as body tags <h1> <h2> <h3> and so on.
Use similar keywords(synonyms) as you used in the title. The most important keywords must be but in <h1> and <h2> tags. Why are the headers important? First, they make reading experience brilliant as the content is sectioned and hence is easy to grasp. Second, it helps the search engines to distinguish between the high priority sections of your page.
Structured Markup of your website
This part comes under technical SEO. The “marking up” of your website source code so as to make it easier for Google to find it and understand the different incorporated elements of your website. If you are confused on why this is important, this structured markup is the key behind all those featured snippets, knowledge graphs, and more content features.
Page URLs of all the webpages
Long and unclear page URLs are always an eyesore to everyone. URLs must always be short, simple to digest, and specific, for both the readers and search engines. If your site has multiple subpages, the article/blog must be put in the right category to have the path specified.
Tips for a perfect SEO-friendly URL:
- Remove any unnecessary words
- Use your main keyword
- If possible, use “https”, it is a positive ranking keyword.
Internal linking of pages
Internal linking easily reduces the bounce rate on your site and keeps the user on your website for a longer time. The longer a user’s visit, the better you are in Google’s eyes. Your site will seem more valuable and helpful, and thus will be preferred better than others.
On-Site SEO Factors
The most important factors include technical excellence, amazing unique content, and flawless user experience. If your website can pull-off all three, no one could become a hurdle between your site and the top rank on SERPs.
To check if your site passes all these SEO factors, answer a few questions to you while manually auditing your site. Is the quality of your code high?
- Are you unintentionally blocking crawlers and they are not able to index your pages?
- Does your site provide the user what they might be looking for? Have you taken care of search intent?
- Are you using the right keywords? Is the content informative and easy to read?
- Is your site easy to understand or it might confuse a new visitor?
- Is your website’s loading speed fast, mediocre, or slow?
- The design is eye-pleasing or not?
When you have answered these questions, you would be able to weigh your website easily. Correct any faults and make the user experience better for your visitors.